Social Media

Snapchat, an application used to send instant photos among friends, is now being leveraged by brands looking to target a younger audience. Check out the infographic to find out more about Snapchat’s user demographics, which brands are currently using Snapchat successfully, and some best practices for brand communication on Snapchat. Via: blog.marketo.com

Advertisers are spending billions on influencer marketing to reach a more engaged, targeted audience on Instagram. Learn about the social platform’s rapid growth, as well as why brands are tapping into influencers in the first place, in today’s infographic. [via]

To help advertisers strengthen their ad targeting, AdvertiseMint, a Facebook advertising agency, released “A Complete Guide to Facebook Ad Targeting,” an internal Facebook ad targeting guide that helps advertisers understand and unlock Facebook’s vast targeting options. The Facebook ad targeting guide contains 850 Facebook ad targeting options segmented into the main categories listed below:  …

Social media strategy is not just about likes and shares or brand awareness. With social media, the strategy involved to leverage it for business purposes have also evolved. A successful social media strategy helps a prospective client move through the different stages of the sales funnel with customized content for each stage. This infographics will…

There has been an inundation of data on social media channels, which businesses can leverage to make better decisions. But a lack of social media listening and analytics strategy costs businesses dearly in reaping the benefits of this data deluge. The infographic explains how to get customer insights from social media data. [via]

Instagram is becoming a more powerful advertising platform, as more and more companies gain access to the ad formats. Salesforce, recently honored as an Instagram Partner, broke down the specs to success on the platform. Salesforce noted that text on Instagram should be no longer than 300 characters (with a couple of hashtags thrown in).…