Social Media

Social media strategy is not just about likes and shares or brand awareness. With social media, the strategy involved to leverage it for business purposes have also evolved. A successful social media strategy helps a prospective client move through the different stages of the sales funnel with customized content for each stage. This infographics will…

There has been an inundation of data on social media channels, which businesses can leverage to make better decisions. But a lack of social media listening and analytics strategy costs businesses dearly in reaping the benefits of this data deluge. The infographic explains how to get customer insights from social media data. [via]

Instagram is becoming a more powerful advertising platform, as more and more companies gain access to the ad formats. Salesforce, recently honored as an Instagram Partner, broke down the specs to success on the platform. Salesforce noted that text on Instagram should be no longer than 300 characters (with a couple of hashtags thrown in).…

We have studied in high school that the three basic needs of human are food, clothing and shelter. But now the time has arrived when the fourth need is being added to it, none other then “FACEBOOK”. Now days, people are just stuck to this social networking site for hours chatting, updating profiles, sharing pictures…