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A purchase decision to buy a healthcare product is based on trust. With the advent and widespread use of social media platforms, the scope of influencer marketing has risen exponentially. Influencer marketing is happening virtually on different forums such as social media posts, blogs, reviews, etc. As an influencer marketer for years, I have been successful…
Read More Why Consider Influencer Marketing in Healthcare?
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Statistics show that the average person will come across up to 5,000 advertisements every single day. While many factors can play into this depending on where you live, where you work, what you read, etc. there is no denying that we are now being served more advertisements than ever before. If you stop to think…
Read More 10 Local Marketing Trends
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Sales and marketing alignment is crucial and the lack of this alignment exists for various reasons and can be extremely frustrating, ridiculous but totally understandable. One thing is for certain, if you are running a business, you certainly want it to grow. Therefore, ignoring the misalignment between sales and marketing is not an option at…
Read More Sales And Marketing Alignment – An Infographic
SEO-tips
There are tips that work better for various industries, so you should make sure that you are hiring the experts who have experience in that industry. here are a few of the best SEO Services tips that can help you become successful in Automobile sector. Top Tips for the Automobile Industry Top website design –…
Read More 6 Effective SEO Tips for Automobile Industry
Hubspot vs Marketo
Marketing Automation tools are one of the fastest growing new digital advertising trends. As of 2015, only 10 percent of companies were using automated marketing tools. However, that number has exploded over the past three years. [via]
Read More Hubspot vs Marketo: A 2018 Side By Side Comparison
Power-Infographics-Digital-Marketing
There seem to be new technological developments in digital marketing every day, but often the most effective are the simplest. In this case, the simple power of a well-crafted visual can be the key to successful digital marketing. Understanding why visual content is important in online marketing is key and will help you create the…
Read More The Power Of Infographics In Digital Marketing
brand redesign project
Are you thinking about carrying out a brand redesign project? Seeking to upgrade your logo? Here are some important considerations to factor in. One of the most important elements to have as a business is good marketing; this can mean a world of difference when it comes to the success of your enterprise compared to…
Read More Are you thinking about carrying out a brand redesign project?
inbound-marketing-trends-2018
According to experts, the marketing trend that undoubtedly will mark 2018 will be the mobile-first approach. The strategies should focus on the exponential growth of consumers whose main consumption device (even the only one) is the smartphone or the tablet. Infographic created via appssage.com
Read More 9 Mobile Marketing Trends That You Should Know in 2018
SEO-Strategy-2018
An SEO strategy is a blueprint of the plan that you devise for all your Search Engine Optimization activities. It includes everything from driving traffic to your website to improving the conversion rates, which in turn helps in boosting the online revenue. In the e-commerce world, building up a successful SEO strategy is very important…
Read More How to Build a Successful SEO Strategy for 2018?
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The way you use keywords can determine whether you succeed in your content strategy. Keywords normally reflect current trends in the way people search for content. therefore, if you use keywords properly, the chances are that you will attract readers to your site. But getting the right keywords is not a walk in the pack.…
Read More Top 10 Tools for Keyword Research in 2019
linkbuilding
For search engines that leads the vast metropolis of the web, links are the mediator between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways. The infographic depicts this very fact about link building. It discusses the steps of building links and the unusual…
Read More LinkBuilding Lexicon – All You Need To Know
Youtube_for_Business
Salesforce Canada created an infographic titled “How to Use YouTube Correctly for Your Business” which mentions 5 ways to carry out to make your video do better for your business. Why should your business use YouTube. How to Organize a YouTube Channel. Characteristics of Successful YouTube Videos. Optimize your Video. Review your Video Analytics and…
Read More How to Use YouTube Correctly for Your Business
Local SEO
Local SEO is one of the most effective of modern marketing techniques and should be implemented thoroughly and carefully. A successful local SEO strategy can bring many leads to your business, improve your reputation, and increase your revenue. In fact, according to Search Engine Land 50% of mobile search visitors will visit stores within the…
Read More These 32 Steps Will Help Rank Your Local Business on Google Maps
Ad Dimensions Cheat Sheet
Each of the social channels has defined their own standard for the ad sizes that can be placed in their feeds. This infographic explains the optimal size of social media Ads for both desktop and mobile versions. [via]
Read More Ad Dimensions Cheat Sheet
Mobile App Advertisement for Beginners
App developers can find it incredibly frustrating when their app fails to be discovered despite having gone through all the right motions to get their app optimized for traffic. The infographic gives you an introduction to what mobile app install ads are and the distinctions between the various channels that offer mobile app install ads.…
Read More Mobile App Advertisement for Beginners
8 Biggest Changes in SEO Over the Past Year
The featured infographic displays the biggest changes that have occurred in search engine optimization over the course of the year 2015. [via]
Read More 8 Biggest Changes in SEO Over the Past Year
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The year 2015 was a year for changes big and small in the world of digital marketing or more so marketing in general so we here at Sherpa took the time to put together the following infographic to detail what we have noticed so far. [via]
Read More Top 7 Marketing Tactics (so far) At Sherpa in 2015
seo for web design
Anyone considering Web Design & Development will be faced with the prospect of it potentially affecting their SEO (Search Engine Optimization) performance, and thus impacting their Ranking. If carried out inefficiently, you stand to lose in multiple ways. Hence, it’s imperative to keep in mind a checklist of all necessary SEO procedures, before proceeding with…
Read More SEO Checklist for Website Redesign
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Producing great, quality content is key to today’s marketing strategies. The more innovative and relatable the content is, the better. Consumers don’t want a quick sales pitch; they want to see useful information that they can use. If your company regularly creates blog posts, you could be generating up to 97% more leads than companies…
Read More Content Marketing: Thinking in Stories
LACOSTE Brand New Perfume
Lacoste has launched a brand new range of perfumes, Lacoste L!VE. On par with the Lacoste standards, Lacoste L!VE lures the likes of the authentic, creative and offbeat clique. The magnificently blended scents by Lacoste are invigorating yet surprisingly serene. The revolutionizing discovery stems from a change of outlook that is going off the beaten…
Read More Sponsored Video: Experience a Fragrant #NewPerspective with Lacoste L!VE