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Sales and marketing alignment is crucial and the lack of this alignment exists for various reasons and can be extremely frustrating, ridiculous but totally understandable. One thing is for certain, if you are running a business, you certainly want it to grow. Therefore, ignoring the misalignment between sales and marketing is not an option at…
Read More Sales And Marketing Alignment – An Infographic
SEO-tips
There are tips that work better for various industries, so you should make sure that you are hiring the experts who have experience in that industry. here are a few of the best SEO Services tips that can help you become successful in Automobile sector. Top Tips for the Automobile Industry Top website design –…
Read More 6 Effective SEO Tips for Automobile Industry
Whitelabel-SEO
Also known as private label SEO, this type of search engine optimization service is, in essence, a partnership. A party of at least 2 companies forms an agreement to share the responsibilities in sales and marketing of a product. Infographic provided by newappsagency.com
Read More What is White Label SEO
Hubspot vs Marketo
Marketing Automation tools are one of the fastest growing new digital advertising trends. As of 2015, only 10 percent of companies were using automated marketing tools. However, that number has exploded over the past three years. [via]
Read More Hubspot vs Marketo: A 2018 Side By Side Comparison
Power-Infographics-Digital-Marketing
There seem to be new technological developments in digital marketing every day, but often the most effective are the simplest. In this case, the simple power of a well-crafted visual can be the key to successful digital marketing. Understanding why visual content is important in online marketing is key and will help you create the…
Read More The Power Of Infographics In Digital Marketing
brand redesign project
Are you thinking about carrying out a brand redesign project? Seeking to upgrade your logo? Here are some important considerations to factor in. One of the most important elements to have as a business is good marketing; this can mean a world of difference when it comes to the success of your enterprise compared to…
Read More Are you thinking about carrying out a brand redesign project?
inbound-marketing-trends-2018
According to experts, the marketing trend that undoubtedly will mark 2018 will be the mobile-first approach. The strategies should focus on the exponential growth of consumers whose main consumption device (even the only one) is the smartphone or the tablet. Infographic created via appssage.com
Read More 9 Mobile Marketing Trends That You Should Know in 2018
SEO-Strategy-2018
An SEO strategy is a blueprint of the plan that you devise for all your Search Engine Optimization activities. It includes everything from driving traffic to your website to improving the conversion rates, which in turn helps in boosting the online revenue. In the e-commerce world, building up a successful SEO strategy is very important…
Read More How to Build a Successful SEO Strategy for 2018?
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The way you use keywords can determine whether you succeed in your content strategy. Keywords normally reflect current trends in the way people search for content. therefore, if you use keywords properly, the chances are that you will attract readers to your site. But getting the right keywords is not a walk in the pack.…
Read More Top 10 Tools for Keyword Research in 2019
linkbuilding
For search engines that leads the vast metropolis of the web, links are the mediator between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways. The infographic depicts this very fact about link building. It discusses the steps of building links and the unusual…
Read More LinkBuilding Lexicon – All You Need To Know
Youtube_for_Business
Salesforce Canada created an infographic titled “How to Use YouTube Correctly for Your Business” which mentions 5 ways to carry out to make your video do better for your business. Why should your business use YouTube. How to Organize a YouTube Channel. Characteristics of Successful YouTube Videos. Optimize your Video. Review your Video Analytics and…
Read More How to Use YouTube Correctly for Your Business
Local SEO
Local SEO is one of the most effective of modern marketing techniques and should be implemented thoroughly and carefully. A successful local SEO strategy can bring many leads to your business, improve your reputation, and increase your revenue. In fact, according to Search Engine Land 50% of mobile search visitors will visit stores within the…
Read More These 32 Steps Will Help Rank Your Local Business on Google Maps
Ad Dimensions Cheat Sheet
Each of the social channels has defined their own standard for the ad sizes that can be placed in their feeds. This infographic explains the optimal size of social media Ads for both desktop and mobile versions. [via]
Read More Ad Dimensions Cheat Sheet
Mobile App Advertisement for Beginners
App developers can find it incredibly frustrating when their app fails to be discovered despite having gone through all the right motions to get their app optimized for traffic. The infographic gives you an introduction to what mobile app install ads are and the distinctions between the various channels that offer mobile app install ads.…
Read More Mobile App Advertisement for Beginners
8 Biggest Changes in SEO Over the Past Year
The featured infographic displays the biggest changes that have occurred in search engine optimization over the course of the year 2015. [via]
Read More 8 Biggest Changes in SEO Over the Past Year
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The year 2015 was a year for changes big and small in the world of digital marketing or more so marketing in general so we here at Sherpa took the time to put together the following infographic to detail what we have noticed so far. [via]
Read More Top 7 Marketing Tactics (so far) At Sherpa in 2015
seo for web design
Anyone considering Web Design & Development will be faced with the prospect of it potentially affecting their SEO (Search Engine Optimization) performance, and thus impacting their Ranking. If carried out inefficiently, you stand to lose in multiple ways. Hence, it’s imperative to keep in mind a checklist of all necessary SEO procedures, before proceeding with…
Read More SEO Checklist for Website Redesign
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Producing great, quality content is key to today’s marketing strategies. The more innovative and relatable the content is, the better. Consumers don’t want a quick sales pitch; they want to see useful information that they can use. If your company regularly creates blog posts, you could be generating up to 97% more leads than companies…
Read More Content Marketing: Thinking in Stories
LACOSTE Brand New Perfume
Lacoste has launched a brand new range of perfumes, Lacoste L!VE. On par with the Lacoste standards, Lacoste L!VE lures the likes of the authentic, creative and offbeat clique. The magnificently blended scents by Lacoste are invigorating yet surprisingly serene. The revolutionizing discovery stems from a change of outlook that is going off the beaten…
Read More Sponsored Video: Experience a Fragrant #NewPerspective with Lacoste L!VE
digital marketing
If you are like most startups, spending $5000+ a month on tools is simply not feasible. That is okay. There are plenty of free alternatives to these tools that are more than good enough. Yes, they are completely free. I am such an avid user of free tools that I began collecting them. This infographic…
Read More Growth Hacking Must-Haves: Free Digital Marketing ToolsGetting an honest-to-goodness active social following can be tough. Pardot.com has created an infographic entitled “How to Grow Your Email, Mobile, and Social Audiences”, detailing the results of the Subscribers, Fans and Followers research series, giving you tips and tricks on how to get the most bang for your buck when it comes to social…
Read More How to Grow Your Email, Mobile, & Social AudiencesThis spicy infographic from our Monastery draws an analogy between the two shining inspirational celebrities Beyonce & Shakira with Email Marketing & Social Media. Infographic aims to enlighten on how to blend Email Marketing and Social Media and utilize these channels conjointly to achieve the best ROI. Monks advise to not treat Email and Social…
Read More Email Marketing and Social Media JugalbandiContent marketing is no longer a single marketing channel; it is the foundation that powers all marketing efforts. Check out the following infographic by Paper Share on content marketing and its benefits to the sales funnel.
Read More How Content Marketing Powers Marketing Efforts
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Marketing is a twisted, winding road, with many dead ends. Website content, along with social network marketing, are two ways to ensure that you stay in tune with your customers. As soon as search engine optimization (SEO) is mentioned, however, many marketers run the other direction. With so much mis-information out there about SEO, what do you believe?…
Read More 9 SEO Experts on the Future of MarketingInfographic by searchengineland.com
Read More What Is Nofollow Tag, When & How To Use ItBefore getting into mobile traffic and how to monetize it, let us look at some general data. According to Mobithinking, at the end of 2012 there were 6.8 billion mobile subscriptions worldwide, equivalent to 96% of the world’s population. The number is a significant jump from 2011, which clocked in 6 billion active mobile subscriptions.…
Read More Monetize Your Mobile TrafficTastyPlacement’s most recent study sets out to see if Negative SEO is a real threat to a small business’ website. They experimented by buying thousands of links and directing them at one of their own sites. The site had not received any promotion in the past year and its primary keyword was ranking well (#3…
Read More Testing Negative SEOVarious techniques are used for SEO: white hat SEO, black hat SEO, and gray hat SEO. White hat SEO is considered ethical SEO, while black hat SEO is considered “spammy” SEO. Gray hat SEO walks the line between the white and black hats of search engine optimization. White Hat has a goal: improve search engine…
Read More White Hat, Black Hat and Gray Hat SEOLink building techniques are ever-evolving. At TechWyse we always stay on top of the latest trends. Infographics are a great way to build links and enhance your internet marketing strategy. Effective Link Building is an art. We build links in many different ways and opportunities for doing so certainly differ between clients. This infographic has…
Read More Link Building 2012A link evaluation survey result from 500 individual participants shows that SEO professionals look for the following in a link partner: a. Domain Rank b. Page Rank c. Website Relevance and Domain Location d. Suitable and Unsuitable Links e. Likeness to Link and Social Metrics
Read More The Quality of a Link