Marketing

According to experts, the marketing trend that undoubtedly will mark 2018 will be the mobile-first approach. The strategies should focus on the exponential growth of consumers whose main consumption device (even the only one) is the smartphone or the tablet. Infographic created via appssage.com

For search engines that leads the vast metropolis of the web, links are the mediator between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways. The infographic depicts this very fact about link building. It discusses the steps of building links and the unusual…

Salesforce Canada created an infographic titled “How to Use YouTube Correctly for Your Business” which mentions 5 ways to carry out to make your video do better for your business. Why should your business use YouTube. How to Organize a YouTube Channel. Characteristics of Successful YouTube Videos. Optimize your Video. Review your Video Analytics and…

Local SEO is one of the most effective of modern marketing techniques and should be implemented thoroughly and carefully. A successful local SEO strategy can bring many leads to your business, improve your reputation, and increase your revenue. In fact, according to Search Engine Land 50% of mobile search visitors will visit stores within the…

Each of the social channels has defined their own standard for the ad sizes that can be placed in their feeds. This infographic explains the optimal size of social media Ads for both desktop and mobile versions. [via]

App developers can find it incredibly frustrating when their app fails to be discovered despite having gone through all the right motions to get their app optimized for traffic. The infographic gives you an introduction to what mobile app install ads are and the distinctions between the various channels that offer mobile app install ads.…

The featured infographic displays the biggest changes that have occurred in search engine optimization over the course of the year 2015. [via]

The year 2015 was a year for changes big and small in the world of digital marketing or more so marketing in general so we here at Sherpa took the time to put together the following infographic to detail what we have noticed so far. [via]