There seem to be new technological developments in digital marketing every day, but often the most effective are the simplest. In this case, the simple power of a well-crafted visual can be the key to successful digital marketing. Understanding why visual content is important in online marketing is key and will help you create the right images. Know the why and the what of infographics in digital marketing and you will have a curated digital marketing strategy that is as effective as it can possibly be.
Why Visuals Are Important
While infographics have a certain aesthetic appeal that always beats out the blockiness of text, there is actually scientific reason to incorporate visuals into your digital marketing. Studies have shown that the human brain is better at handling visuals than written content.
The brain processes visual content 60,000 times faster than written content. This faster processing speed means that with just a glance, any given consumer will be able to take in the information in visual content and much more easily understand what you’re trying to communicate to them than when you provide them with text.
People are also better at remembering information when you deliver it visually. On average, people only remember about 10% of what they hear and 20% of what they read. However, they remember 80% of what they see or do. When you incorporate visuals into your digital marketing strategy, you’re giving consumers something they’ll be more likely to remember in the long term.
All of these numbers don’t mean that you shouldn’t have any words at all in your digital marketing. You will still need to communicate with effective and enticing text, but your customers will get the most value out of your content when you strategically combine it with visual elements. This is where infographics come into play, as they capture a viewer’s attention with interesting images and then give them bits of information through text that is paired with them.
How Digital Marketing Benefits From Visual Graphics
Of course, you wouldn’t want to change your digital marketing strategies without the proof that using images leads to tangible results. Luckily, many others have made the leap to image-based digital marketing, so the proof is plenty.
In social media marketing, visual content generates more views per post. Twitter posts that are an image or have an image in them are the most shared and retweeted links on the social media platform. When your company has a successful social media campaign, you’ll see increased traffic on your website as your business garners attention.
By using infographics, you can increase web traffic by up to 12%. As more people visit your website and stay there for longer amounts of time, you’ll generate more inbound leads and increase sales. On social media, you’ll gain followers and subscribers who want to stay up to day with your interesting and visually-appealing content.
Among B2B marketers over the past four years, infographics have had the biggest increase in usage. These handy visuals are now used by 65% of B2B marketers. As images that carry information, readers are more likely to pay close attention to them than other content online. Similar to how a person can more easily follow the instructions to build a bookshelf when it is accompanied by images, a potential customer can more easily process information about your business when paired with engaging visuals.
When you’re creating visual content, remember that it should reflect your brand and your company’s values. You can have interesting infographics or funny videos, but if they don’t relate back to your business and work for the company, then they aren’t doing much in the way of marketing. Craft highly-personalized infographics, and you’ll have impactful visuals that are doing double-duty as attention grabbers and message carriers.