Are you thinking about carrying out a brand redesign project? Seeking to upgrade your logo? Here are some important considerations to factor in.
One of the most important elements to have as a business is good marketing; this can mean a world of difference when it comes to the success of your enterprise compared to your competitors in the industry. If you are a business owner, you have probably thought hard about it – after all, it is not an easy choice to make.
What if you already have a logo and a set branding schedule, you have worked with the best branding agencies in Mumbai and others before, but still want to shake things up? Again, it is not easy, because the logo needs to be something that conveys trust to the user, promotes the message of your business, and generates sufficient visual interest to encourage the user to explore more.
The answer is simple – you can only create interest through using a good design. For this reason, a logo is not just an image you use for the sake of making your business look good – the logo represents your brand, and it will influence how other people see your business. If you are reconsidering designing your logo, here are seven factors you need to keep in mind.
The values and message of the company
The greatest logos that stick in your mind are always founded on two things – great designs, and great concepts. Out of these two, the concept you follow must come first.
The reason you make a logo is to send a message about the company, as well as the values it promotes and you want the business to associate itself with. You need to therefore understand your positioning in the market, as well as the things that make your brand stand out from its competitors.
If you do not know these well, you can write down a list of the words that describe the business in the best way, as well as how they would like their customers and the public to perceive their brand. Using this information, it is easier to construct a logo or improve an existing one.
What are the things you like and do not like about the current brand identity?
Designing and improving a brand is not just something you suddenly decide to do; you have to think through the process. If you already have a set branding strategy and logo, it is good to assess the attributes that are already working for you – since you do not need to toss them away.
When redesigning the logo, make sure to determine the aspects of the current one that you would like to maintain, as well as those that need some updates, instead of overhauling the whole thing.
In addition, you need to also point out the aspects you do not like about the current brand, and this will help the branding agency to have a clearer idea on what to do. It will also act as an early indication of your tastes, so that the finished work is suitable to your needs.
The story behind the brand
All brand names, logos and activities are driven on stories, so keep this in mind when you attempt to change up the logo of your enterprise. Treat it as you would if you were a director remarking a classic movie – you need to be completely knowledgeable about the original before you begin tweaking the story for a modern audience.
Social media and web considerations
Since the advent of the internet, the web has a great effect on the general composition of business logos. Before it, business owners and brand design agencies did not need to worry so much about them, but it is now an important factor to consider.
When you are in the stages of designing the new logo, it is important to factor in all the places that the logo will appear. These include banner advertisements, application icons, social media platforms, and so on. The logo you create should be flexible enough to accommodate itself well on all these platforms, and it should also look good despite the restraints it has.
In addition, you also need to make it presentable enough if someone is going to use it with color restrictions (black and white as well as color printing), and budgetary limitation, while also looking good on various digital platforms such as television ads and computers. It should also look good when shrunk down to a small size, as well as when it is blown up like when putting a billboard ad.
Is it following accidental trends?
In business, trends are the worst thing to follow when designing a business logo – because it needs to be something that last for many years while retaining a timeless quality. Make sure that the logo does not use any gimmicks from your current day, and it stays as close to the messaging of your business as much as possible. In this way, you will avoid succumbing to the ‘trying too hard syndrome that many people mistakenly do.
The direct competition of the business
Again, it is important that you completely understand the business environment you operate in. other businesses are operating in the same sector, so what are their approaches to branding and marketing their services and products?
You can find most of this information when you conduct research activities, which you can summarize and see what you can do to improve your own marketing efforts.
What is the budget you are working with?
Whether you are freshly designing a new logo or taking the time to rebrand an existing one, it is good to consider the budget you are working with. The more money you set aside for the activity, the more serious you look to any branding agency that wants to work with you, and it can also get you a better result for the job.
The takeaway from all of this is that branding is not easy, and you need to set aside a considerable amount of time and money to do a good job.