How to Create a Well-Balanced Blog

By | February 22, 2014

Cross-posted from columnfivemedia.com

Our partners often come to us with the same problem: They are eager to establish a presence through their blog, to create powerful, engaging visual content that will attract their target audience and transform that audience into brand loyalists—but they don’t know exactly what type of content they should be publishing to achieve this.
Blogs remain the easiest and most efficient publishing platform for any brand. Through carefully curated content, you can showcase your brand’s personality, expertise, influence and relevance. And by leveraging different mediums, from slideshows and infographics to interactives and videos, you can publish a wide-range of content to feed many different audiences.
But arbitrarily creating this content won’t get the results you desire. Good content may be entertaining or interesting, but if it doesn’t align to your company goals, it isn’t truly effective. A well-crafted content strategy is necessary to guide your publishing efforts and ensure that everything you create serves both brand goals and audience cravings.
Of course, those audience cravings must be satisfied. Success hinges on your ability to deliver the right mix of content to your audience, in the right portions. Too much fluff and you lose credibility; too many thought leadership pieces and you put everyone to sleep.
A helpful way to frame this challenge is to think of content curation as a well-balanced diet. To maintain a healthy audience, you must feed them the right food.

We created this infographic with LinkedIn Marketing Solutions to help visualize what that perfect mix looks like. This sample menu is a fantastic resource for any brand looking to beef up its publishing efforts. We hope it makes you hungry—to publish.

How to Create a Well-Balanced Blog

Related Post

Facebook 2010 The Saga Continues Facebook has completely changed the face of our generation’s communication. Ten years back, who knew our world will be taken up by...
Leveraging Snapchat for Brands Check out Snapchat’s infographic to find out more about Snapchat’s user demographics, which brands are currently using Snapchat su...
A Day in the Life of Social Media Do you still think that social media is just for the teenagers? Are you one of those who don’t believe in the era of Facebook and ...
Why Women Are the Real Power Behind Social Media A huge number of U.S. adult women use social media more and in many ways than that of the males now days. They are very much prone...
The Complete Guide to Facebook Ad Targeting To help advertisers strengthen their ad targeting, AdvertiseMint, a Facebook advertising agency, released “A Complete Guide to Fac...
The Social Media Effect The social media effect is potent. Especially since the year 2008, the whole view on marketing and advertising has changed. Most o...
Social Media Revolution 2010 Social media has taken over everything. If you still think it’s a fad then you must check out this infographic titled “Social Medi...
6 Effective Ways To Boost Lead Generation Through Social Media Social media strategy is not just about likes and shares or brand awareness. With social media, the strategy involved to leverage ...
The Complete Guide to Advertising on Instagram Instagram is becoming a more powerful advertising platform, as more and more companies gain access to the ad formats. Salesforc...
Facebook A 10 Year Timeline Whenever one thinks of internet giants, three companies come to mind immediately - Google, Amazon and Facebook. The following info...