How to Create a Well-Balanced Blog

Our partners often come to us with the same problem: They are eager to establish a presence through their blog, to create powerful, engaging visual content that will attract their target audience and transform that audience into brand loyalists—but they don’t know exactly what type of content they should be publishing to achieve this.

Blogs remain the easiest and most efficient publishing platform for any brand. Through carefully curated content, you can showcase your brand’s personality, expertise, influence and relevance. And by leveraging different mediums, from slideshows and infographics to interactives and videos, you can publish a wide-range of content to feed many different audiences.

But arbitrarily creating this content won’t get the results you desire. Good content may be entertaining or interesting, but if it doesn’t align to your company goals, it isn’t truly effective. A well-crafted content strategy is necessary to guide your publishing efforts and ensure that everything you create serves both brand goals and audience cravings.

Of course, those audience cravings must be satisfied. Success hinges on your ability to deliver the right mix of content to your audience, in the right portions. Too much fluff and you lose credibility; too many thought leadership pieces and you put everyone to sleep.

A helpful way to frame this challenge is to think of content curation as a well-balanced diet. To maintain a healthy audience, you must feed them the right food.

ColumnFive created this infographic with LinkedIn Marketing Solutions to help visualize what that perfect mix looks like. This sample menu is a fantastic resource for any brand looking to beef up its publishing efforts. We hope it makes you hungry—to publish.
How to Create a Well-Balanced Blog
Cross-posted from columnfivemedia.com

Related Post -   14 last minute Valentines Day Facebook Contest Ideas

Recommended Post

The Story of Facebook The following infographic by Tamar in its #digitalhistory series looks at the story of Facebook. Tamar has been working in social media since befor...
Honda Social Media Marketing If you are keen on the FB (Facebook) games and the companies that participate in creating an FB games, then you have an FB game called Car Town create...
The Influence of Instagram Advertisers are spending billions on influencer marketing to reach a more engaged, targeted audience on Instagram. Learn about the social platform'...
How To Leverage Social Media Data To Get Customer Insights? There has been an inundation of data on social media channels, which businesses can leverage to make better decisions. But a lack of social media list...
The Complete Guide to Advertising on Instagram Instagram is becoming a more powerful advertising platform, as more and more companies gain access to the ad formats. Salesforce, recently honored ...
Facebook A 10 Year Timeline Whenever one thinks of internet giants, three companies come to mind immediately - Google, Amazon and Facebook. The following infographic by IB Times ...
Social Media Revolution 2010 Social media has taken over everything. If you still think it’s a fad then you must check out this infographic titled “Social Media Revolution 2010”. ...
How To Stay Safe On Facebook Facebook Inc. announced this week that its user base has grown to 1.39 billion active monthly users, defined as people who use the social network at l...
Ford Social Media Marketing Do you know the app created by Ford cars that has been installed in the Ford cars and tested, actually lets you blog and tweet from the car? This is a...
The Social Network Decision Tree We are extremely happy with “The Social Network Decision Tree” infographic for two reasons. The shorter reason is that we agree that Twitter is a usel...