What Big Grocery Stores Are Doing to Keep Consumers Coming Back

In the U.S., grocery store sales are a $600 billion industry. With a few key players offering essentially the same product, the industry is dominated by the brands that know how to endear themselves to consumers.

In a new study released to Adweek, Boston-based consultancy C Space homed in on consumer loyalty among the big players, attempting to flesh out some insights about what makes shoppers come back. “The grocery industry is an increasingly crowded space, and every new innovation brings consumers more choices. This data proves that, rather than relying on short-term tactics like discounts and reward programs, building loyalty depends on a grocery retailer’s capacity to intuitively “get” its customers,” said Charles Trevail, CEO of C Space.

“The ones that are positioned for long-term growth are those retailers that are partnering with and drawing inspiration from their customers, delivering products and experiences that align and evolve with their values and priorities.”[via]

What Big Grocery Stores Are Doing to Keep Consumers Coming Back

Recommended Post

How Much Tea do the British Really Drink This infographic was developed by the team at London Office Space who realized that they drink a lot of tea and, after a bit of research, discovered t...
Top 10 Street Foods Mumbai Mumbai is India’s most populous city, and the fifth most populous city in the world. As of 2011, Mumbai had an estimated city population of 18.4 milli...
Complete Visual Guide to Beef Cuts This is a food infographic to show you the different beef cuts and how to cook them. Provided by corrchilled.co.uk
Greatest Moments in Pumpkin History Take a look at the greatest moments in Pumpkin history. Greatest Moments in Pumpkin History

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.