This is a record setting election year with the US Presidential candidates each spending over one billion dollars and the Internet is a major battleground. A large sum of investment in advertising, especially digitally, demonstrates a shift in the war for consumers’ votes.
Our team will release a study next Monday that looks at each campaign’s performance across Paid, Owned and Earned Media (POEM) and here is a preview of some of that data in the infographic below. Let us know what you think and if this is what you would have expected.
Rosetta.com just released the full study Election 2012 – Insights from the Candidates’ Online Campaigns!