Your Wrist Deserves Nothing But A Rado


There is no denying that wristwatches are an essential, and undeniably significant, fixture to one’s style. The kind of watch one wears speaks a lot about them. While we spend heaps of time and effort on what enhances our outward appearances – clothes, cosmetics and the likes – the kind of watch one should wear shouldn’t be treated with any less importance.

Catering to this trend, a myriad brands have been established that manufacture quality and precise timepieces for any and every occasion. Going to a business meeting and want to impress your clients? Attending family weddings, and want to celebrate the occasion with style? Or just a casual meet up with friends and want to keep it subtle yet trendy? An abundance of designs, colours and styles have flourished in the market.

In terms of wristwatch manufacturing, the Swiss have proved they are a cut above the rest. With a wide range of brands, Swiss watches are known and renowned for their legacy and legendary status in the international market. One of these manufacturers known the world over for providing excellence in all attributes and facets that define an ideal wristwatch – design, elegance, performance and precision – is Rado.

Why is Rado among the best?

With its headquarters located in Switzerland, the brand manufactures a mammoth half a million timepieces a year. Established almost a century ago, Rado has governed the sphere of wristwatch manufacturing ever since 1917. Although it was at first formed as The Schlup & Co., it wasn’t until the 1950s that it was rebranded to what it is widely known today.

What is more impressive about Rado is that it exports its products to in excess of 150 countries – including, but not limited to, South East Asia, Middle East, Europe and the USA – underlining its dominance and authority in the world of wristwatch manufacturing.

Rado is credited as being the pioneer in using scratchproof materials in its products, something that every customer considers while buying a wristwatch. The DiaStar 1, which debuted in 1962, was the first of its kind scratch proof watch. Regarded as a timeless and iconic timepiece, its durability was reflected by the incorporation of hardmetal and sapphire crystal in its making. Hardmetal is known to be more durable and tougher than gold, steel and platinum; and is an unmatchable constituent that is still used in several of the manufacturer’s timepieces. This, when clubbed with the manufacturer’s continuous and untiring endeavour to provide the best and top of the class watches, has enabled it to be a popular choice for millions of people worldwide.

Rado designs: Appealing, alluring and attractive

While the manufacturer has had a rich history, its focus has always been directed towards the future, Matthias Breschan, the new president of Rado, said in an interview. This has always enabled the brand to create designs that stand the test of time and remain a favourite for generations to come; highlighted by the fact that it has been honoured with the most number of design awards, with pieces like Sintra, Rado True, V10K and r5.5. The Rado Ceramica, another watch that has acquired an undisputable status, has received several design awards. First manufactured in 1990, it has been the recipient of honours including the Red Dot or the G-Mark Award. One of its most accomplished products is the V10K – honoured as the hardest watch on Earth by the Guinness Book of World Records – which uses the transformation of carbon into nanocrystalline diamond. V10K is short for Vickers 10,000, which is the highest measure of hardness known to be achieved only by diamonds.

Over the years, Rado has successfully achieved the status of being one of the most sought after brands in the world of wristwatches. Through unrelenting innovation, creativity and reinvention, the brand has attracted millions of fans. Amalgamating elegance, intricacy in its designing, performance and precision, Rado has managed to edge past its competitors and emerge victorious and highly desirable by many.

About Zimson Watches

Zimson is one of the leading wristwatch retailers in the country. Established in 1948 in Coimbatore, Tamil Nadu, it has over the years catered to a wide audience of wristwatch buyers, housing a collection of a large array of brands and manufacturers. Zimson is reputed to deliver authentic products, something that has allowed it to attract several customers through the years. The retailer operates 50 stores in South India. There are as many as 250 models of Rado watches at Zimson, ranging from Rs. 25300 to Rs. 213900. Professionalism, timely delivery, excellent customer support and a highly impressive collection are attributes that round up the retailer’s positive reflection in the world of watches. Other accessories available at Zimson include writing instruments, leather goods and luxury mobile phones.

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