However, the specific benefits or features (discounts and savings, free product or premiums, and points for future merchandise) do seem to correspond with what consumers, themselves want. They want supermarket loyalty programs, frequent flier miles or advantages, and credit card incentive programs. In other words, there is a \u201cmeeting of the minds\u201d (to use a term in contract law) which results in a win-win situation.<\/p>\n
These can result in too much of a good thing, though. Many people complain that they receive too much unwanted emails, and that it can be more disadvantageous to try to take advantage of the earned benefits.<\/p>\n
However, there are some hidden benefits to the marketer as well as to the consumer who offer desired loyalty programs. This is described in the \u201cSocial rewards\u201d section which tells that it is often the USP or unique selling point of the company, and which engage the consumer a great deal.<\/p>\n
Likes: <\/strong>There is a great wealth of information, the study of which provides a complete picture.<\/p>\n Dislikes: <\/strong>The companies that offer good loyalty programs would be good if it included more companies, rather than just 5.<\/p>\n A faithful customer is not only one who will stay loyal to a brand, they will also steer future business in the right direction. Let\u2019s take a look at the infographic done with Get Satisfaction, and see how companies value their most treasured customers, and how they can improve their rewards programs to benefit both parties.<\/p>\n 50% of Americans do not know how to read, and the other two-thirds cannot do math. We are reminded of this obvious flaw in reading the \u201cBenefits offered in loyalty programs\u201d section of the \u201cHow Brands Reward Loyalty\u201d infographic. It shows that 106% of companies offer the top three benefits. This, of course, is an…<\/p>\n Read More<\/span> How Brands Reward Loyalty<\/span><\/a>","protected":false},"author":2,"featured_media":18400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"Layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4],"tags":[],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.newsilike.in\/wp-content\/uploads\/2011\/10\/brand-loyalty.jpeg","_links":{"self":[{"href":"https:\/\/www.newsilike.in\/wp-json\/wp\/v2\/posts\/4620"}],"collection":[{"href":"https:\/\/www.newsilike.in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsilike.in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsilike.in\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsilike.in\/wp-json\/wp\/v2\/comments?post=4620"}],"version-history":[{"count":0,"href":"https:\/\/www.newsilike.in\/wp-json\/wp\/v2\/posts\/4620\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsilike.in\/wp-json\/wp\/v2\/media\/18400"}],"wp:attachment":[{"href":"https:\/\/www.newsilike.in\/wp-json\/wp\/v2\/media?parent=4620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsilike.in\/wp-json\/wp\/v2\/categories?post=4620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsilike.in\/wp-json\/wp\/v2\/tags?post=4620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"How](\"http:\/\/www.newsilike.in\/wp-content\/uploads\/2011\/10\/brand-loyalty.jpeg\" "\\"\\"")
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