Various techniques are used for SEO: white hat SEO, black hat SEO, and gray hat SEO. White hat SEO is considered ethical SEO, while black hat SEO is considered “spammy” SEO. Gray hat SEO walks the line between the white and black hats of search engine optimization.
White Hat has a goal: improve search engine result positions via methods that are generally approved of by the search engines. Black Hat has a Goal: improve search engine rankings by strategies considered to be “spammy” by the search engines. Gray Hat has a Goal: risk vs. reward: try to do what it takes to rank fast without completely jeopardizing the site.
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