Volini Signs Sania Mirza and Sunil Chhetri as Brand Ambassadors

Mumbai, 3rd November, 2015: Volini, India’s No. 1 doctor recommended pain reliever, announced its association with world tennis champion -Sania Mirza and captain of Indian football team- Sunil Chhetri as its brand ambassadors to further enhance the association of the brand with sports and high performance.

The two eminent personalities unveiled the latest offering by Volini – Volini Spray with 360 degree technology. Furthering its ethos of innovation, Volini now offers a 360 degree spray which enables the can to produce uniform spray pattern for optimal coverage. It enables consumers to reach out to hard to reach areas without external assistance at every angle, and provides effective relief.

volini 360 spray

Speaking at the launch, Mr. Subodh Marwah, VP and Head, Global Consumer Healthcare, Sun Pharma, said “Pain hampers performance and adversely affects personal and social lives. As the market leader of the spray segment in pain relief category, we are continuously working towards bringing innovative solutions for our consumers. During research we learnt that when pain occurs in hard to reach areas, the spray can gets inverted causing loss of medical formulation by upto 40% resulting in less relief from pain. Through our latest offering, Volini Spray with 360 technology we are addressing this problem, by providing more effective relief at every angle. I’m extremely delighted to have on board Sania Mirza and Sunil Chhetri, two champions who echo our vision of improving performance and going that extra mile.

Speaking on the association Sania Mirza said, “As an athlete, I understand the importance of an effective pain reliever as I battle pain all the time. I push myself to achieve the next level each time and Volini has been my go to pain reliever till now. Today, I am very delighted to be a part of such a trusted brand and its journey to relieve pain from people’s lives. When I am on the court, pain strikes me at any part of the body and this revolutionary 360 degree spray from Volini is the perfect solution as it ensures that athletes like me at effective relief at all angles of use.”

Speaking on the association Sunil Chhetri added, “I am thrilled to be associated with Volini.The game is getting faster and faster and being a striker I rely on absolute flexibility in movement so its great to see Volini come up with an innovation that takes care of 360 degree solution to instant pain relief; be on field or off field”

Sania and Sunil’s appointment will be supplemented with an advertising campaign that will go on air soon. In addition to this, the brand will also run an integrated marketing campaign that includes interesting Point of Sale collaterals, innovative outdoor promotion and media support to give this launch a 360 degree impact.

Related Post -   An Evening Well-Spent at BergerXP IndiBlogger Meet Mumbai

The product will be available in 40 gm, 60 gm and 100 gm packs with the MRP of Rs 108, Rs 163 and Rs 218 respectively.

About Volini:

Volini is a modern day pain reliever, scientifically formulated for effective pain relief that is available in two formats: Gel & Spray.

Volini Gel’s quick absorb, no massage nanogel formula penetrates deep into the pain area to give quick and long lasting relief from pain. It can be used for joint, back, neck & shoulder, sprains & strains. Volini Spray’s convenient and on the go format provides instant relief from pain anytime, anywhere!

Volini has legacy of being a doctor recommended brand and has maintained its leadership position by being the No 1 doctor prescribed brand in both Gel as well as spray format. The brand believes in the philosophy that pain should not act as a hindrance in living life’s moments to the fullest. With Volini, pain doesn’t stand a chance!

Recommended Post

Steelcase Launches Revolutionary Gesture Chair Steelcase Gesture Chairs: Powerful interaction design bringing painless postures at work In a classy and suave launch on 22nd November in Mumbai, N...
Gran Turismo® 6 Launches Exclusively On Playstation®3 Mumbai, 06 December 2013: Sony Computer Entertainment Europe announced the worldwide release of Gran Turismo®6 (GT6™), the latest iteration of the b...
Mumbai Film and Comic Convention 2013 As avid comic strip enthusiasts and hardcore cartoon lovers, it made paramount (no pun intended to the studio) sense for Newsilike to attend the 201...
An Evening Well-Spent at BergerXP IndiBlogger Meet Mumbai On a lazy Saturday morning, I got a special invite for #BergerXP Indimeet by Indiblogger. I was fascinated by the invite as it is always nice to dwell...

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.