VIP programs in casinos are nothing new. There was always a special class of players, called high rollers, or whales, if you prefer, that merited special treatment by Las Vegas casinos simply due to the fact that they spend obscene amounts of money while in Sin City. They are mentioned in numerous movies and TV shows. People working in casinos were under strict instructions to do everything possible to make their stay as comfortable as they can and steer them towards the gambling floor as soon as possible. The logic behind fulfilling their every whim is a simple one – the more fun they have, the more likely they are to return and spend more money in their casino and not across the street. Las Vegas (as well as casinos in other places) is filled with stories and legends about the lengths casino employees will go to keep their whales and prevent competition from poaching them.
Similar can be said about online casino VIP programs and their aims. The goal is the same, identify players who spend large quantities of money and reward them, enticing them to come back. It is really all about the return business and casinos consider their VIP programs as an investment rather than an expense. As long as you stroke their feathers just right, VIP players will continue giving you their money and even be happy about it. However, there is a small fly in the ointment. With traditional casinos, it is simple to reward high-rollers. They get the best suits, tickets to the hottest shows in town, and the best service a casino can provide. How do you accomplish that for online players?
What are VIP programs?
Online casinos are part of one of the fastest-growing industries in the world. The online gambling industry has been growing by leaps and bounds in the last two decades. From an obscure pastime, it has become one of the most important forms of online entertainment, raking in billions. One downside is that the competition has become incredibly fierce. Online casinos are fighting tooth and nail for every new player while trying to keep existing ones from leaving them and taking their business over to the competition. In those circumstances, it only makes sense to do everything they can to keep high-rollers and encourage them to come back. To achieve that, many casinos have created VIP programs. While not as lavish as the ones in Las Vegas or Macau, they get the job done. Of course, being eligible for one isn’t exactly easy, or shall we say cheap.
Becoming A VIP Program Member
Different casinos have different requirements for becoming a VIP member. In essence, VIP programs are just trumped-up loyalty programs. Most casinos enroll you into their loyalty scheme automatically as soon as you make an account, albeit at the lowest tier. From there, it is simply a matter of climbing the ladder until you reach the top level. For most casinos, the way up consists of spending money. Each dollar you spend earns you loyalty points. Gather enough of them and you advance a tier. Some casinos prefer to reward their players based on the size of deposit they make, which is also a valid way. However, there are some that don’t operate that way. To become a VIP member in them, you have to be invited, usually after being recommended by one of the existing players. These casinos don’t accept new players and you can’t simply sign up for an account.
VIP Programs Pros
VIP members have a whole list of perks that come with that status. VIP members have far better bonuses than ordinary players, for instance. These bonuses often include possibilities for winning exclusive holidays or the latest gadgets. They also have access to premium customer support, meaning any issue you might have will be resolved quickly and painlessly. VIP members don’t have to wait for days for their money transactions to be completed, as their deposit and withdraw orders have priority and are dealt with immediately. Finally, some casinos offer special account managers, to help players with their money and instruct them on finer points on money management.
VIP Programs Cons
Reaching a VIP status in many casinos can be a length and expensive proposition. You need to spend a lot of money to earn it. To make matters worse, once you get it, it isn’t forever and you have to maintain it, which means spending more money and time on playing. Being a member of a VIP club means earning loyalty points in a certain amount every month and that isn’t always easy. One often hidden disadvantage is that, due to lucrative bonuses they receive, VIP players often have trouble withdrawing their money. This is due to the high wagering requirements that come with such high bonuses.
Are VIP Programs Worth It?
The simple answer to this question is it depends. If you enjoy the perks that come with a VIP membership and don’t mind the effort and money you need to spend to maintain it, then yes, it is worth it. However, not everyone is prepared for such dedication and many people just want to gamble and have fun for a few hours, without worrying about loyalty points or climbing a VIP ladder. In the end, it comes down to personal preferences.