Understand the Checkout to Understand Your Customers

Despite the focus on online shopping, most purchases are still done the old-fashioned way: at a checkout in a brick-and-mortar store. Getting customers to the register depends on a number of factors, including how good a shopper happens to feel that day. This research compiled by technology firm Synqera reminds us that robust sales can still benefit from the simplest things, like short lines and knowledgeable salespeople. Take a look at the findings.

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