Top 4 Digital Marketing Trends for 2013

If you are looking for ways to promote your business, chances are you’re looking at expanding your turf to the World Wide Web. But what are the mediums that are totally useful to your marketing strategy? Shown in this infographic are some of the trends for digital marketing that marketers are looking forward to utilize in the year 2013.

Mobile Marketing:
Mobile Marketing has changed significantly in the past few years. As shown in the infographic, there are more search queries done by people with the use of their mobile phone than their PC’s, 30% to 16%. So advertising on the mobile platform is a good way to increase chances of profit.

Social Media:
Nowadays people don’t use social networking sites for communicating and making friends alone, some of them use the social media as tools to promote themselves and their products. That’s why marketers are looking forward to use the same formula and placing advertisements on social networking sites or mass tweeting to gain attention.

Content Marketing:
With the use of infographics, eNewsletters, case studies and white papers, marketers are expanding their advertising capabilities. In the year 2013, business to business and business to consumer marketers are looking forward to capitalize on this strategy too.

Author Rank:
By using techniques as selective guest postings and using articles with great content, marketers are exploring this avenue of advertising as well. Combining it with feeds to social medias, it would totally be a great hit to marketers to help spread the word. [Source]

Top 4 Digital Marketing Trends for 2013

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