Using apps for your business is one of the best, uncluttered way to market your brand. Many companies create apps of their products and also mobile game apps related to their products. This is one way of keeping the consumer interested in your product. In this infographic titled, “The App Option: Does Your Business Need One” you will see how mobile apps have generated millions of revenue on a variety of mobile platforms.
Using web advertising on various platforms is less effective than creating apps. End consumer might not even look at the ads that get displayed on the web. Most of them either ignore or close the web ads immediately. When you create a mobile app, you are keeping the consumer engaged in looking into your products and brands, differently.
But creating a web ad is more cost effective and cheaper compared to creating a mobile app. If you want to reach the masses, then web advertising is a better option. Creating a mobile app is expensive, plus, you will need permissions from app stores to upgrade it and create further developments. You will need different set of technicians who will have to develop, test, and upgrade the software. Many technology giants such as, Microsoft, Apple, Samsung, etc are involved in creating mobile apps.
Informative for businesses and start-ups.
Might only interest a niche crowd. A common user might not be interested in the business of mobile apps.
Click to enlarge