Steelcase Launches Revolutionary Gesture Chair

Steelcase Gesture Postures

Steelcase Gesture Chairs: Powerful interaction design bringing painless postures at work

In a classy and suave launch on 22nd November in Mumbai, News I Like witnessed Steelcase unveil the Gesture chair, the world’s first ergonomic office chair designed to support one’s interactions with today’s technologies. Gesture was inspired by studying movements of the human body and created for the ways people work today. India is part of Steelcase’s global launch of Gesture, and represents a market with massive potential.

Here’s what James Ludwig, Vice President of Global Design for Steelcase, had to say during the launch – “We love our technology – it’s become a ubiquitous extension of ourselves. The user interface is intuitive and responds to various gestures. But what about gesture recognition for the human body? The way technology impacts our bodies as we work has been largely ignored.”

Steelcase Gesture Postures

Steelcase recently conducted a global study in 11 countries including emerging markets like
China observing over 2000 people in a wide range of environments and postures. The study
reveals how new technologies and new workplace behaviours have led to nine new postures — The Draw, The Multi Device, The Text, The Cocoon, The Swipe, The Smart Lean, The Trance, The Take it In and The Strunch  – not supported by current office chairs — which frequently cause pain and long-term injuries, disrupting concentration and creativity. Gesture is designed in response to Steelcase’s global research about changing postures in the workplace.

Watch James Ludwig speak about the Gesture design story and 9 tech new related postures here

“Tablets were introduced just three years ago. But many people are using chairs that were
designed well before these new devices became pervasive at work. Back then, chairs were
created to help people hold one pose in front of a computer all day. Now we know that people need to move and change positions regularly, especially as they engage with new technologies. We observed people in pain — they need a sitting experience designed for the ways we work today,” continued Ludwig.

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At the bloggers meet following the launch in Mumbai, News I Like interacted with one of the official spokesperson for the company who gave us useful insights on the product. He categorized the inspiration for design into three main observations from Steecase’s global study – physiology, sociology and technology. He also spoke about Steelcase’s ICWA approach to solving work space issues. There are 4 types of spaces in working environments – I own (for example, Vice Presidents or CEOs having cabins), I share (people in shifts at call centres), we share (cafe’s and collaborative work spaces), We own (project teams conduct meetings in pre booked areas). Steelcase, with its superior products and revolutionary research driven technology, aims to resolve painful postures in all 4 scenarios.

Steelcase Gesture Postures

Steelcase has established 3 WorkLife Centres in India – the company’s flagship showrooms in New Delhi, Bangalore and Hyderabad. Steelcase will be soon inaugurating its 4th Worklife Centre in Mumbai. Earlier in April 2013, the company started its first manufacturing facility in India spread across 50,000 square feet at Chakkan, Pune.

To try Gesture or learn more about the Steelcase Global Posture Study and Gesture please
contact:

Allan Guan                                                                           Dipti Agarwal
+852 9272 6861                                                                  +91 9967378705
allan.guan@steelcase.com                                               dipti.agarwal@mslgroup.com
visit www.steelcase.asia

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