Protect Your Home This Holiday Season

Anxiety and fear are theoretically different emotions that string very similar stress levels in most people. Fears are induced due to several reasons – fear of heights, confined spaces or even bees. However, the most realistic fear any person can undergo is that of someone breaking into his or her home, better known as Scelerophobia (fear of bad men or burglars). It is based on this very emotion that ADT Home Security, America’s #1 security provider for homes and business puts out an infographic to educate readers on the mindset of a burglar, stats related to burglaries and important safety tips to avoid being a victim.

Essentially, this is one of the more creatively constructed infographics I have reviewed. It is akin to a postcard format, and the information is depicted by way of simple cartoon figures. On the left side, the most eye catching statistic tells us that in the US, there is a burglary every 14.6 seconds and nearly 2/3rd of all burglaries takes place at people’s homes. Now, keeping this statistic in mind, the fear of burglars or scelerophobia can be a very real occurrence. The imaging and creative depiction is very attractive and effective. A keyhole that occupies 75% of the left space shows a happy family sitting inside a living room exchanging gifts on Christmas eve. This perspective is obviously from the eye of the burglar and is quite fascinating. There are some more stats on the periphery of this keyhole image – 1 of 5 homes will encounter a violent intrusion, 2,000,000 home burglaries in US are reported annually, nearly 15.2 billion is lost in property theft each year and homes without a security system are 3 times as likely to be burglarized.

Related Post -   Retail to the Rescue

The last point begins to build a specific base for what ADT Home Security is all about and why people should buy into it. On the right side of the infographic, we have an image of a burglar that looks something like the Grinch. Looks like this inforgraphic really was published around Christmas time, and is a smart way to appeal to people. Christmas is a time to be wary of robberies, and ADT Security has really got its theme spot on. A burglar’s wishlist, consisting of cash, jewellery, guns, digital cameras and small electronics (iPods, GPS, PDA’s MP3’s and CD’s) is stated. There are also some basic safety tips such as not leaving valuables out in the open, keeping windows and doors locked and not advertising any of your holiday plans.

However, infographics tend to be a great medium for branding, and if done well, can build some serious connect with consumers. By focusing on statistics of burglaries in the US, centering the graphic around Christmas and keeping the content very simple, the message was extremely appealing and attractive. ADT Security should be commended for this particular effort.

Protect Your Home This Holiday Season

Recommended Post

The Commerce Of Christmas On the first day of Christmas, my true love gave to me, a partridge in a pear tree. You probably already know the lyrics to “The Twelve Days of Chr...
Schedule an Awesome Christmas and New Years Party The holiday season bestows upon us the opportunity to party and spend time with friends and family. Corporates and small business owners generally hos...
What Americans Want for Christmas 2011 Things have certainly changed since we were children, or from the passage of time. Back then, we were content with stuffed animals, toy cars or trucks...
Younger Drivers Road Safety RED See below, RED Driving School’s GTA-inspired road safety graphic, put together based on a research report around the most common road risks for younge...

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.