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Digital Stories

Male and Female Shopping Trends

Lies, damned lies and statistics.

We are not saying that the “Male and Female Shopping Trends” infographic is wrong–we do not have enough information and evidence to support that conclusion–but the infographic is clearly peculiar. The infographic does support itself by providing its sources for its information. Thus, if we felt up to it then we could engage in further research and verify our suppositions one way or another.

However, if we did do this and verified that the infographic is correct, then is it really correct? For example, what was the methodology for determining the results? We are asking these questions because, again, the percentages seem to be questionable.

Extremes are usually questionable and a good example of this is the fact that women are responsible for the payment of 92% of holidays. On the other hand, perhaps what is meant is that of the purchases done during holidays, 92% are made by women. This would comport with observations and stereotypes. However, this ambiguity does not bode well for a good and accurate survey.

What does not appear to be ambiguous is that 60% of all car purchases are made by women. However, this is significantly higher than that of men (who would be at 40%) and this does not make sense, either logically, rationally or observationally.

What is clearly ambiguous and contradictory is that women are responsible for the purchase of 51% of all consumer electronics and 49% of all electronics and computers. Is there really a difference between these two categories and if not, why is there a discrepancy?

Likes: The second half of this infographic is seemingly far superior to that of the first.

Dislikes: Too many questionable percentages.


link:Paul Simon

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