In a time of austerity, ensure you’re not counting the cost or carrying the can for poor quality databases.
The vast majority of businesses – around 9 out of 10 – believe that their data is critically flawed and departmental budgets are being wasted. It’s a sentiment that’s borne out by the numbers.
Our analysis suggests around 15 per cent of departmental budgets are being wasted on bad data.
But it’s not all bad news. Cost-effective data improvements can compensate and quickly yield a return on investment. For more, click on our infographic below.[Source]