Infographic: The Periodic Table Of SEO Ranking Factors

An interesting result. We are all aware of Mendeleev’s periodic table of the elements which all of us studied in our schools. There is now “The Periodic Table of SEO Ranking Factors” that attempts to format the factors that affect search engine optimization in the same way.

However, we are not completely certain that it has succeeded. In Mendeleev’s table, the columns as well as the rows progressed in an orderly, logical and rational manner. With the SEO table, we do see that the columns have significance, but there seems to be no rhyme or reason for the rows. Two of the elements, “Th” and “Ph”, are seemingly related to history, yet are not on the same row. Three of the elements, “Cw” “Ht” and “Lt” are described as words, titles and text, respectively. Conceptually, these could be placed on the same row, but are not.

The columns themselves are open to questions. In the periodic chart of the elements, the columns go from less to more (or perhaps the other way around–it has been many years since high school chemistry and we are not completely certain) as you go from the left to the right columns. With this chart, is “Personal” the least “on the page seo” element, and why? Why not “trust” or “links”?

Moreover, we were curious about the +1 and other numerals in the upper right hand corner of each element. Finally, we saw, in very small print, small even when you enlarge the infographic twice, the explanation at “factors work together”.

Likes: It is fascinating to see how many factors are involved in SEO, and a brief description of them. Well thought-out.

Dislikes: It is an intriguing approach, but we are not sure that it succeeded in being truly relevant.

Click to enlarge

Periodic SEO Table Infographic


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