Digital Stories

How is Bounce Rate Calculated

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If you are doing business on the web and have Google Analytics setup for your website, it’s very likely that you know the bounce rate for your website. But, do you know anything about how it’s calculated, what your industry’s average bounce rate is or even what factors affect your bounce rate? Inspired by common questions that we’ve heard, this infographic is meant to give you answers and some tips to help you improve your bounce rate.

How is Bounce Rate Calculated

This infographic is brought to you by KISSmetrics.

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