Marketing

Each of the social channels has defined their own standard for the ad sizes that can be placed in their feeds. This infographic explains the optimal size of social media Ads for both desktop and mobile versions. [via]

App developers can find it incredibly frustrating when their app fails to be discovered despite having gone through all the right motions to get their app optimized for traffic. The infographic gives you an introduction to what mobile app install ads are and the distinctions between the various channels that offer mobile app install ads.…

The year 2015 was a year for changes big and small in the world of digital marketing or more so marketing in general so we here at Sherpa took the time to put together the following infographic to detail what we have noticed so far. [via]

Producing great, quality content is key to today’s marketing strategies. The more innovative and relatable the content is, the better. Consumers don’t want a quick sales pitch; they want to see useful information that they can use. If your company regularly creates blog posts, you could be generating up to 97% more leads than companies…

If you are like most startups, spending $5000+ a month on tools is simply not feasible. That is okay. There are plenty of free alternatives to these tools that are more than good enough. Yes, they are completely free. I am such an avid user of free tools that I began collecting them. This infographic…