Building Proximity Based Solutions with Beacon
Sending contextually customized messages to the personal devices of customers or visitors can help you raise your reach and ROI. This can be realized by Beacon devices that work on Bluetooth Low Energy (BLE) Technology, that can help brands build proximity solutions like facilitate navigation, promote discount offers etc.
This helps in the customer navigation management to guide them to the right destination without human intervention through messages delivered to their mobile devices. [via]