It is important to understand that blogging also social media. Blogs create their own social network based around the posts that are written and the discussion that comes from comments.
Blogging is also a source of growth for the major social media channels such as, , and LinkedIn. In order to grow an engaging and trusting social following you must share valuable resources and answer questions.
Using a blog, businesses and individuals can create content that will be of value such as how to’s, company news, product or service reviews, and more.When this content is shared on social media channels it will then provide value to followers.
This infographic gives 5 different ways that a personal or business blog will help grow social media effectiveness.